Campaign Against Climate Change (CCC)

Ryan Jackson - 0705370

Campaign against Climate Change

This is a UK based pressure group that was established in 2001 in response to President Bush’s rejection of the “Kyoto Protocol”, which is an agreement to reduce the production of greenhouse gases.

The organisation has steadily been growing before a “sudden take-off in interest between October – December 2005”.

The CCC aims are global rather than focussed to their own nation and also link up with many other climate change awareness groups to raise the issue an increase the numbers of support. Other affiliates include “Rising Tide”, “Climaction” and “Stop Climate Chaos”.

This is the CCC’s official website http://www.campaigncc.org/ where various media can be viewed, both physical (leaflets) and digital. Some examples are below:

http://www.campaigncc.org/dec8front.jpg

http://www.campaigncc.org/dec8back.jpg

This leaflet promotes the national climate march which took place in London. The actual image I feel is very powerful. They have selected a dry, baron section of land with an inhabitant of a third world country. This shows what the climate change could do to the entire world, drying out everything, creating harsh conditions to live in as shown by the facial expression of the person. The back of the leaflet gives details about what events would be happening on the day.

http://youtube.com/watch?v=3Y4S7jzulhw

This link shows highlights from the demonstration in London. It proves the sheer number of people who support this campaign.

Is the message getting across?

I believe the message is getting across. Many groups exist to promote climate change, and as we can see through television, in adverts such as energy efficient washing machines, people do care.

http://youtube.com/watch?v=uvMdiNlutaM

This is an example of the type of adverts used, as plainly visible comedy is used to grab the attention of the viewers.

I believe that in time we will all become more climate aware and energy efficient in order to save our planet.