"River Cottage CHICKEN OUT! campaign for a free range future."

Andrew Barnard 0712570

"CHICKEN OUT! Campaign"

In 1998 British Celebrity Chef and TV Presenter Hugh Fearnly-Whittingstall founded the original 'River Cottage' in Dorset, England, with the belief of home grown produce, self sufficiency, food integrity and the consumption of local and seasonal produce for all.

Hugh made it on to our TV screens with his unorthodox style of TV presentation and programs such as 'Cook on the Wild Side' & 'Escape to River Cottage'.

(www.rivercottage.net, 2008)

Image source - http://www.chickenout.tv.index.html/

Since 1998 the 'River Cottage' has expanded, and from these beliefs Hugh Fearnly-Whittingstall has embarked on the CHICKEN OUT! Campaign, "a campaign for a free range future". Supported celebrity chef's Jamie Oliver & Gordon Ramsey with channel 4's, Big Food Fight series during the month of January 2008.

Image source - http://www.chickenout.tv/banners.html

Fearnly-Whittingstall has based the CHICKEN OUT! Campaign on his beliefs "that conditions in which most chickens in the UK are reared are unacceptable" (www.chickenout.tv, 2008). With stocking densities too high and deprivation from essential stimulation causing distress and ill health to these birds. Fearnly-Whittingstall is campaigning for a minimum welfare standard for indoor reared broiler chickens. His campaign is for an industry change with lower stocking densities and environmental enrichment programmes, with additionally the industry following the RSPCA Freedom Foods System. Ideally achieving the higher percentage of birds reared outdoors on assured free range and organic systems. (http://www.chickenout.tv,2008/)

PROMOTION OF THE CHICKEN OUT CAMPAIGN

The CHICKEN OUT! Campaign's media and advertisement has mainly involved the education of the nation to the on goings of intensive chicken farming. Its initiative was to give the nation the informed choice with the persuasion that the Free Range option is better. It requires the support and the display of consumer buying power in order to succeed.
But has it done so?

Website.
Image source - http://www.chickenout.tv.index.html/


It is a very simplistic web site, and is easy to navigate. It relays the facts about chicken farming and statistical information without being over whelming, this allows the reader to take on board the message with out it being lost in words. It also relays its message through graphics and video on the site, which installs the picture message in the reader's mind, pictures put there to disgust the consumer and enforcing the campaign message. The image being more shocking than just reading about the treatment of the birds.
The website is the main on going campaign advertisement and contains the most up to date progress the campaign has made, it also links to other media support and campaign methods. (www.chickenout/tv, 2008)

Recipes.
Image source - http://www.channel4.com/food/on-tv/the-big-food-fight/the-big-food-fight.html
The website and TV series have incorporated the Nations enthusiasm and love of cookery programmes by introducing the nations first 'Cook Along Live' with Gordon Ramsey on Channel Four in January 2008 and by combating the issue of the expense of the Free Range or Organic bird by illustrating the full potential of a whole boiler bird.

I feel that the 'Cook Along Live' programme was off topic and brought nothing to the campaign. Though the recipe's used by Hugh Fearnly-Whittingstall to highlight that a Free Range/Organic bird need not prove expensive if all the bird was used when cooking was beneficial to the cause.

http://www.channel4.com/food/on-tv/the-big-food-fight/the-big-food-fight.html

http://www.youtube.com/watch?v=yvwOS_lUjKA

TV Campaign.
The TV Campaign was the start of the national campaign. Firstly with Hugh Fearnly-Whittingstalls, 'Hugh's Chicken Run' following Hugh's running of an intensive broiler chicken farm against the running of his Free Range birds, and supporting the CHICKEN OUT! Week in Hugh's local town of Axeminster. Followed closely by Channel 4's 'Big Food Fight', week showing programmes such as Jamie Oliver and 'Jamie's Fowl Dinner's'.
The TV Campaign was a critical part for success of the over all CHICKEN OUT! Campaign and I feel it achieved this. As to whether or not the nation was united in thought and support for the campaign, it brought about a response in the consumer and became a 'Hot' topic in the media. Meaning that the campaign stayed in the minds of the buyer for weeks/months later and is still having an effect on the supermarket chains to date. The TV campaign not only relied upon the viewers compassion for the chicken but hit the message home for those not so compassionate to the chickens journey, by informing us of the detrimental effects some of the unhealthier produce of these chickens is having to our own health.

http://www.youtube.com/watch?v=73Vbf1ykXsY

http://www.youtube.com/watch?v=PaT7Um1GDzk

CHICKEN OUT! Week.
One of the first campaign 'targets' was that of the town of Axeminster. "Axminster has been the home to the first strides of Hugh's campaign to raise awareness of the dreadful welfare conditions in which chickens are reared. Chicken Out! Week during the first week of October saw Axminster undergoing a unique experiment. Could Hugh persuade the town to reject factory farmed intensive chicken, and choose free range instead? The plan was simple. If more than half of the chicken sold in Axminster during Chicken Out! Week was free range Hugh would declare this tiny town in Devon Britain's first Free Range Town. Thus creating a model to challenge the whole country to change the way in which Britain produces, buys and consumes chicken forever!" (www.chickenout/tv, 2008).

The campaign proved a success in the town and was shown in the TV campaign. (www.chickenout/tv, 2008) This part of the campaign obviously offered consumer response and research on the small scale and at an early stage, allowing them to further develop the campaign based on the response they gained. Enabling them to produce answers for those showing cynicism. I feel this is a good basis for any campaign to find out the concerns of the cynics against the campaign and also what elements work before hitting a larger audience, helping to gain a greater success.

Campaign Involvement of Supermarket Chains.
The campaign involved many of the UK's main supermarket chains. Initially approaching them regarding policy change in their promotion and current buying of Non Free Range/Organic birds. Some of the chains responded in the way in which the campaign hope for others failed to do so. There has since been more and highlighted media coverage as a response to the CHICKEN OUT! Campaign towards supermarkets and there Free Range/Organic food buying.

http://www.chickenout.tv/news.html

The campaign has defiantly been evident in the supermarket with Free Range/Organic birds being in high demand and the supply chain not yet able to cope with such demand, shelves are often left empty of such birds, but plentiful of Intensively reared birds. I feel the campaign has been a great success in light of this as this is where the campaign was mainly targeted. The consumer's main source and the biggest influencers on UK farming the Supermarket chain. If the campaign is to be a continued success this is where the biggest change has to happen and as the supermarkets have felt the change in the consumers demands the campaign has worked.

Celebrity Endorsement and Support
The CHICKEN OUT! Campaign used famous faces to help show the popularity of the campaign and push it into the public eye, along with trying to give it a 'fashionable face'.

http://www.chickenout.tv/celebrity-sign-ups.html

I do not feel that many well known celebrities endorsed the campaign. It was supported by the likes of Jamie Oliver, Gordon Ramsey, Bill Oddie, Kate Humble and the band Keane, but very little made it in to the public eye with there visible endorsements .

Merchandise.

Image Source - http://freerangereview.spreadshirt.net/en/GB/Shop

The CHICKEN OUT! Campaign has also produce 'branded' merchandise to advertise the campaign. I feel that this type of merchandise is purchased mostly by the already committed Free Range/Organic purchaser and will serve only on the small scale as promotion. It will not reach the aimed mass consumer market as the campaign as a whole is aimed at.

THE CAMPAIGNS MEDIA AFFECT
"As Britain Catches Free Range Fever, is Britain on the verge of a Free Range revolution."
"Hugh's Chicken Run has generated an extraordinary response, with reports that supermarkets are struggling to keep up with increased demand for higher welfare poultry, and restaurants reporting unprecedented levels of customer interest in the provenance of their poultry." (www.chickenout/tv, 2008)
In my opinion this campaign has been successful as it managed to gain free publicity in addition to the campaign its self. It incited public thought and response which in turn effected big supermarket chains and because of this it may have the power to alter the public's long term buying and make the campaign a long term success.

THE CAMPAIGNS EFFECT

Love or hate him Hugh Fearnly-Whittingstall has evoked a media and public response with his campaign, only fuelling the topic of Free Range and Organic Produce. The supermarkets are listening to the consumer and are struggling to keep up with the demand at this present time and are being forced to re-address their buying. (www.chickenout/tv, 2008)

CONCLUSION

Based on the astonishing consumer response seen in the supermarket chains and the level of media attention and discussion the topic has provoked on many levels, from parliament to the average household dinner table, I concluded that the campaign has been an initial success. I feel it has at least fulfilled the minimum aim of educating the general public as to what they are consuming, the industry they are supporting, product labelling and a step towards the improvement in an intensively farmed broiler chicken's living environment.
Whether or not this campaign will have altered consumer's long term buying habits and have altered the way chicken will be farmed in the future, only time will tell. - watch this space... www.chickenout/tv

Apple Computers Inc Advertising Campaign

Martin Holroyd 0712797

Apple Inc Advertising Campaign


What is “Apple Inc” and what do they do?
Originally “Apple Computer Incorporated” was first founded in April 1st 1976, in Cupertino, California by Steve Jobs, Steve Wozniak, and Ronald Wayne. It first began as a computer designing, manufacturing, and developing company and produced its first “Apple I personal computer kit”.



The company then went on to develop products from a variety of mediums, including mp3 players, media players, and their first mobile phone in February 2007.


Apple Advertisements

Apple Logo
The first ever Apple Inc logo was created in 1976 and was used for over 30 years, til 1998 when they changed to colours to black. The idea was taken from Sir Isaac Newton sitting under an apple tree, when then developed in a rainbow apple with a bite taken out of it, by Rob Janoff.

1976

1998


Television Advert
1984 - The first Apple advert was made in 1984, giving birth to the first ever “Macintosh” or MAC for short. The advertisement was based on George Orwell's novel, ironicly titled Nineteen Eighty-Four, and was aired during the January 1984 Superbowl. Here is the advert as it was originally shown:



The success of the commercial reflects the growing market share of the IBM PC and IBM PC compatible, which grew from an 8.57% market share in 1982 to a 26.42% market share in 1983. It is frequently voted highly in many Advertising charts. For example, Advertising Age named it ‘Commercial of the Decade’ the 1980s.

More info on the “1984” Ad found here: http://en.wikipedia.org/wiki/1984_(television_commercial))

1985 – One year on from the first commercial ever, the second in the line named “Lemmings” was shown. Unfortunately many consider this to be a failed advertisement in comparison to the 1984 ad, and didn’t attract anywhere near as much attention as the first.
The advertisement can be found here:



More info on the “Lemmings” ad found here:
http://en.wikipedia.org/wiki/Lemmings_%28television_commercial%29


1990 – The next line of Apple products are advertised with the campaign named “What's on your PowerBook?” It features a number of celebrities telling the public how they use their “PowerBook” (Newest Apple product in 1990).
Many of the adverts are found in this short video:




1995 – A new slogan was produced in 1995 to be the mainframe for the following ads to work around. The slogan was named “Think Different”, produced by New York branch office of Advertising. Even today the “Think Different” is the main focus of Apples advertising and identity. They promote themselves to be different from other companies in the same field.



Here is one of the inspiring television adverts from this campaign:



More information on this can be found here: http://en.wikipedia.org/wiki/Think_Different


2001 – The advertising campaign “Switch” was launched by Apple in June 2002. Its basic message was to change from the Microsoft Windows format to Apples own Operating System, the Mac. They also involve many popular celebrities, talking about the reasons to switch to Mac systems.



More info can be found here: http://en.wikipedia.org/wiki/Apple_Switch_ad_campaign


2006 – In early 2006 they went from a subtle ‘switch’ ad campaign to a full scale Pc vs. Mac campaign. The campaign promotes Apple as a company who is fun loving, and not only for work, and portraits PC’s as boring, dull and hard to use. The UK versions of these adverts use the famous duo “Mitchell and Webb”



Apple Slogans


Mac Desktop Slogans

"iThink, therefore iMac." (1998)
"The iMac to Go." (1999)
"Where did the computer go?" (2004)
"From the creators of iPod." (2004)
"The most affordable Mac ever." (2005)
"Now showing. The new iMac G5" (2005)
"Small is Beautiful" (2006)
"The new, all-in-one iMac" (2007)
"You can't be too thin, Or too powerful." (2007)

Laptop Mac Slogans

"The plot thins." (1999)
"Two Brains are better than one" (2000)
"Less is more" (2003)
"The world's fastest computer" (2003)
"Sends other UNIX boxes to /dev/null" (2003)
"Higher Resolution. Better Mileage" (2005)
"Meet the family. Now complete." (2006)
"Everything" (2006)
"Same lovable MacBook. New lovable speed." (2007)
"Vroom with a View." (2007)


Conclusion
Apple Inc has produced many good quality adverts through the decades they have existed, which promote there products in a way which is completely original and unqiue to them. Apple Inc appear to be one of the leading adverting brands of this century and everything they’ve done, and continue to do is innovative and totally original. Therefore I conclude Apples advertising campaign to be of a high success rate.

Coca-Cola

Tom Mortimer 0706560

What is Coca-Cola and where did it come from?

Coca-Cola is a popular caffeinated soft drink available in many different varieties, produced by the Coca-Cola Company. Originally produced in 1886 by John Pemberton, the recipe has been largely unchanged since 1904 (when the cocaine content was removed) which has made Coca-Cola one of the most successful soft drinks in history. The Coca-Cola brand is now one of the most recognisable in the world.

Coca-Cola advertising through history


^ Coca-Cola ad from 1890

Coca-Cola advertising in the 20th century was mostly successful. In the 1960s-1980s the company largely used movie stars and sporting heroes to promote the brand on a variety of media such as TV and billboard advertising. In the 1970s, the theme song I'd Like To Teach The World To Sing from a Coke advert was so popular it became a hit single.


^ Coke billboard in remote Moroccan mountains

One of the most memorable failures of Coke advertising was the introduction of "New Coke" in the mid-1980s which was a total reformulation of Coca-Cola and proved to be so unpopular no amount of advertising could save it:


^ Failed "New Coke" brand

Modern Coca-Cola adverts tend to use themes from earlier ones, for example Christmas Coca-Cola adverts still use Santa Claus, a recurring theme in Coke advertising since 1903. The sense of togetherness and belonging is also a recurring theme in new Coca-Cola adverts. A 2007 campaign featured a virtual character travelling around a city handing out Coke, and the Christmas campaign of the same year featured a friendly Santa Claus sharing bottles of Coca-Cola out as presents.

Notable Coca-Cola slogans throughout history

• 1886 - Drink Coca-Cola.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1908 - Good til the last drop
• 1923 - Enjoy life
• 1924 - Refresh Yourself
• 1926 - It had to be good to get where it is.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1938 - The best friend thirst ever had.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - Sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1969 - It's the real thing
• 1979 - Have a Coke and a smile
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't beat the real thing.
• 1993 - Always Coca-Cola.
• 2001 - Life tastes Good.
• 2006 - The Coke Side of Life.
• 2007 - Give a Little Love and it All Comes Back to You.

Conclusion

Coca-Cola advertising has always reflected the mood of the time and has the ability to communicate well with its audience, something which a lot of brands fail to do. Although Coca-Cola may be criticised for being unhealthy, its success over many generations has proved that its consumers are loyal to the brand (especially in the USA where the Coke brand is seen as a "Great American Brand" similar to Microsoft and Chevrolet).

in progress

PEPSI MARKETING CAMPAIGN 1940 - 2008

Product Background
Pepsi is a carbonated beverage that is produced and manufactured by Jojabando Dougas of Argentina PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), and Pepsi Ice Cucumber (available in Japan as of June 12, 2007).

Marketing Statergies

Walter Mack was named the new President of Pepsi-Cola and guided the companythrough the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks

1940’s

1970’s

2008

Slogans
1939: "Twice as Much for a Nickel"
1940: "BIGGER BETTER"
1950: "Any Weather is Pepsi Weather"
1957: "The Light Refreshment"
1958: "Be Sociable, Have a Pepsi"
1961: "Now It's Pepsi for Those Who Think Young"
1963: "Come Alive, You're in the Pepsi Generation".
1967: "(Taste that beats the others cold) Pepsi Pours It On".
1969: "You've Got a Lot to Live, Pepsi's Got a Lot to Give".
1973: "Join the Pepsi people (feeling free)".
1975: "Have a Pepsi day".
1979: "Catch that Pepsi spirit". David Lucas composer
1981: "Pepsi's got your taste for life".
1983: "Pepsi Now! Take the Challenge!"
1984: "The Choice of a New Generation".
1986: "We've Got The Taste" (Commercial with Tina Turner)
1991: "Gotta Have It."/"Chill Out"
1992: "Be Young, Have Fun, Drink Pepsi"
1995: "Nothing Else is a Pepsi".
1996: "Pepsi:There's nothing official about it"." (During the Wills World Cup(Cricket) held in India/Pakistan/Srilanka)
1997: "GeneratioNext"." With The Spice Girls "
1999: "Ask for More"/"The Joy of Pepsi-Cola".
2003: "It's the Cola"/"Dare for More".
2005: "Wild Thing"/"Ask For More" (With Jennifer Lopez & Beyoncé Knowles)
2007: "More Happy"/"Taste the one that's forever young". (Michael Alexander)
2008: "Every sip gets you closer".

Long Term Health Effects

Some nutritionists assert that the phosphoric acid component of Pepsi-Cola, and other similar soft drinks, may be deleterious to bone health in both men and women, with some studies finding the effects to be more notably pronounced in female subjects.
Pepsi and other similar products contain large amounts of sugar. Excessive sugar intake is thought to be a contributing factor in the development of certain types of diabetes. Sugar is also a leading contributor to tooth decay. The carbonation present in Pepsi as well as most soft drinks inhibits some calcium intake and, in extremely rare cases, can lead to osteoporosis.

My Personal View

I am a consumer of Pesi-Cola rather than Coca-cola due to its better taste. This improvement cant be described but to some people Pepsi is the choice of the two. The information above shows background on the product and how its advertisement campaign has grown over 50 years. But although the bright coulors, flashy designs and crisp taste lure you in, you cant be fooled into thinking these high sugar content drinks will do your body any good in the long run. As well as damaging the teeth and bones, the high sugar content can lead to diabetes and the gassy substance can damage the bowel in the long run.

To conclude I feel that Pepsi is a refreshing drink when consumed occasionally in the correct proportions.

KIEL MALLISON 0607953

The yellow wristband project

Livestrong Campaign

Jonathan Smith 0705215

Lance Armstrong is most famous for his seven consecutive victories in the Tour de France bike race. Prior to his racing career Armstrong had suffered and survived Testicular cancer which makes his victories all that more impresive. He instantly became an insperation to young cancer patients and in 1997 founded the Lance Armstrong Foundation.

This image was sourced from http://www.away.com/.

The Livestrong wristbands were first made available May 2004 to promote the Lance Armstrong Cancer Foundation. The money that is made from the sale of these wristbands goes towards this foundation to help improve the lives of young cancer patients.

When the wristbands were first released for sale the medium was fairly original and un-heard of. The bands became very popular not only with cancer sufferers and their families but everyone. Children in particular bought the bands as an accessory. The subject of Cancer itself is a very serious one but the bands promoted a message in a way which was very light hearted. The yellow bands were created to promote and raise money for the foundation and at the same time unify people in the battle that many face against cancer.

The sports company Nike also aided in the promotion of the foundation by introducing a range of sports clothing in association with Lance Armstrong.

The link below shows the Livestrong clothing available from Nike

http://www.nike.com/index.jhtml?l=nikestore,lance#l=nikestore,lance

Other ways in which the Livestrong campaign have promoted the Lance Armstrong foundation (LAF) include video. This link below shows a trailer promoting the Livestrong Challenge were cancer patients are encoraged to take part in sporting activites such as running and cycling.

http://www.youtube.com/watch?v=RDfCTJQTpXs

Why i chose the campaign.

I chose this campaign because of its originality. The idea of the wristbands had never really been used before this campaign. The idea was adopted by many charities and wristbands are now available for many different causes and displaying many different messages. These include the pink breast cancer awareness band, the black and white anti-racism band and a blue colour band for anti- bullying. In essence i would say the popularity of the yellow Livestrong bands sparked off the use of this medium.

Due to the popularity of the bands i would say that the Livestrong campaign is a great success. Not only have the wristbands raised money for the Lance Armstrong Foundation but they have spread awareness of what the foundation does. The idea has also succeeded in uniting young cancer suffers worldwide.

http://www.livestrong.org/

I would like to incorporate some of this campaigns ideas into my own work. I like the way in which people can automatically associate a message with the brand or the words inscribed on the bands. If i were to include this it would mean i would have to depict a strong brand identity in my own work.

Conclusion

Overall i think that i can take some aspects of the Livestrong campaign and use them in my own work. I dont think that the wristband idea would suit the design brief but the idea behind the messages and branding could work well.

Due to the popularity of the yellow wristbands people automatically associate the object with the message. In my opinion that makes this a very strong campaign. The idea could appeal to anyone and that is why the bands unit people in the support of young cancer sufferers.

Campaign Against Climate Change (CCC)

Ryan Jackson - 0705370

Campaign against Climate Change

This is a UK based pressure group that was established in 2001 in response to President Bush’s rejection of the “Kyoto Protocol”, which is an agreement to reduce the production of greenhouse gases.

The organisation has steadily been growing before a “sudden take-off in interest between October – December 2005”.

The CCC aims are global rather than focussed to their own nation and also link up with many other climate change awareness groups to raise the issue an increase the numbers of support. Other affiliates include “Rising Tide”, “Climaction” and “Stop Climate Chaos”.

This is the CCC’s official website http://www.campaigncc.org/ where various media can be viewed, both physical (leaflets) and digital. Some examples are below:

http://www.campaigncc.org/dec8front.jpg

http://www.campaigncc.org/dec8back.jpg

This leaflet promotes the national climate march which took place in London. The actual image I feel is very powerful. They have selected a dry, baron section of land with an inhabitant of a third world country. This shows what the climate change could do to the entire world, drying out everything, creating harsh conditions to live in as shown by the facial expression of the person. The back of the leaflet gives details about what events would be happening on the day.

http://youtube.com/watch?v=3Y4S7jzulhw

This link shows highlights from the demonstration in London. It proves the sheer number of people who support this campaign.

Is the message getting across?

I believe the message is getting across. Many groups exist to promote climate change, and as we can see through television, in adverts such as energy efficient washing machines, people do care.

http://youtube.com/watch?v=uvMdiNlutaM

This is an example of the type of adverts used, as plainly visible comedy is used to grab the attention of the viewers.

I believe that in time we will all become more climate aware and energy efficient in order to save our planet.

Wealthy Or Poor - Is Your Child Safe?

Child Prostitution

(The Human Trafficking Centre)

Background Analysis into Child Prostitution

Desolate, desperate, frightened, tortured mentally and physically. Is this fiction or non-fiction?

What percentage within the world today consists of caring, moralistic human beings compared to that of monsters who thrive on material gain and self-indulgence?

Click on the link below to gain an insight into the escalating problem of child prostitution magnified by a trafficking practice organised by unsavoury parties.
An introductory piece has been included to show that any child or parent could experience such a nightmare!

This video shows through statistics how rife the sex slavery industry has become. However, people are not aware of this escalation. Open your ears and eyes, as this is happening closer to home, much closer to home than one might think! (Oct. 17 2007)

• Statistics on Child Sex Trade - How Can This Be

The video was created by “TheGreat Commisson”, which sends out a very strong message to the community. On researching the UK in connection with this vile trend, it fails to produce material with such poignant visual sources and strong messages.
Could this be because of the British stiff upper lip?

Before I move onto total British media coverage I invite you to watch a very powerful video which depicts a growing crisis worldwide and where the UK is fast becoming a target country.

I invite you all to watch the video below as it offers a heart rendering insight into the sordid, evil and inhuman actions of devils incarnate!

Click on the link below and I pray you are one of the lucky individuals who have never been subjected to such horrors!

• Only you can Prevent Slavery created by Peanutheadad1980

(Picture by oasisus)
(By Stuart Richards BBC News, Sussex)

Human Trafficking Centres Logo

The Human Trafficking Centre aims to provide specialist care for the victims - mostly women and the exploitation of children brought from abroad and forced into prostitution.

• Watch This Video (09/10/06)

Accompanied with the opening of this new centre based in Sheffield the “Today Programme” organised an interview with “Detective Chief Inspector Nick Kinsella”, who manages the centre.

The interviewer was quite blunt and made it blatantly clear that there was plenty of bureaucracy and political correctness with what seemed insufficient action. I would welcome your opinions on this interview!

• The aims of the new centre
  

History

Following the recovery of 84 potential victims of human trafficking for sexual exploitation during Operation Pentameter, a dedicated police-led unit - the United Kingdom Human Trafficking Centre - was set up in Sheffield on 3rd October 2006.

UKHTC is a multi agency centre that provides a central point for the training, professional expertise and operational skills in relation to the trafficking of human beings, working together with other agencies in the UK and abroad.

It plays a key role in co-ordinating work across associated agencies and delivers a diverse set of programs, including targeted campaigns to prevent and reduce the trafficking of human beings (THB).

The centre also conducts research, develops training packages for UK Law Enforcement partners, delivers good practice techniquese and works to deliver an improved knowledge and understanding of the way criminal enterprises associated with human trafficking operate.

The Centre will continuously develop police and law enforcement and provide operational co-ordination in the UK in relation to THB, complementing and working in conjunction with the Serious Organised Crime Agency (SOCA).

The Centre promotes the development of a victim centered human rights based approach to THB. Working with Non Governmental Organisations (NGOs) and other partners, it works to improve the standard of victim care and protection and raise understanding of the complexities that attach to dealing with victim welfare in human trafficking cases in both the criminal justice and wider protection environment.

Objectives
To prevent human trafficking by building knowledge and understanding of the harm it causes and to use that knowledge and understanding to direct and prioritise the UK law enforcement response.
To improve and co-ordinate the law enforcement response to human trafficking by raising awareness of the key issues and developing and delivering relevant training
To develop and promote a victim centered, human rights based approach to dealing with trafficking victims, working together with other agencies, stakeholder organisations and NGOs.

Priorities
Prevention

• To identify demand reduction and prevention methods
• To develop, coordinate and improve research
• The coordination of preventative programmes working in collaboration with partner agencies
• To produce a law enforcement strategy on THB

Investigation, Law Enforcement and Prosecution

• To engage with partners and co-ordinate anti THB operational activity
• To develop, co-ordinate and facilitate training
• To develop, co-ordinate and improve intelligence collection and analysis
• To enhance existing international co-operation and working practices
• To develop the UKHTC into an identified centre of international expertise in the Trafficking of Human Beings

Providing Protection and Assistance to Victims

• To develop, coordinate, promote and facilitate victim care and assistance
• To develop understanding of and identify recruitment methodologies, victim profiles and trafficking routes.
• To coordinate, promote and facilitate international victim support, assisting with repatriation and reintegration programmes, and working to prevent re trafficking
• To develop, coordinate and facilitate training in the care and welfare environment

Why
Stories mentioned within this blog are widespread ranging from children greater than or equal to the age of 1, and this practice is widespread, but are rarely voiced. Some voices were heard through “Operation Pentameter” resulting in the sowing of the seed for the creation and growth of the hub of operations UKHTC.

There are thought to be hundreds of trafficked women in the UK, since the creation of the human trafficking centre they will continue the work of Operation Pentameter - the UK's first national campaign to target human trafficking in the sex industry. So far the centre has succeeded in the following operations. (BBC.Co.Uk).


Created by operation
"Pentameter" working
in conjunction with the Human
Trafficking Centre.

• 515 properties raided in UK and Ireland
• 84 women rescued including 12 children
• Women were from Africa, Malaysia, Thailand and eastern Europe
• More than £300,000 cash recovered
• 232 arrests made
• 134 charges brought

The "Human Trafficking Centre" as part of Operation Pentameter provided both the pictures and the data above.

• Shop a brothel - Mirror.co.uk

The first Operation Pentameter in 2006 freed 84 women and teenage girls and led to 232 arrests and the creation of the Human Trafficking Centre for victims. ...

• Slavery: 19 Dec 2006: House of Lords debates (TheyWorkForYou.com)

Operation Pentameter has evolved into the Human Trafficking Centre, which was set up by the Association of Chief Police Officers and has brought together ...

• Sex slavery taints Wilberforce anniversary - Sunday Times - Times ...

31 Dec 2006 ... A second operation is now being planned by the human trafficking centre, which will also investigate the exploitation of foreign workers. ...
The government plans to pay £20 million on events to mark “Wiberforce Anniversary, whilst the home office is about to release the soaring figures in the number of trafficked
prostitutes in Britain at 4,000.


(Steven Swinford and Roger Waite)
(Picture the nest foundation - the human soul)

• Contemporary slavery in the UK

Often, children who are trafficked may have been physically abducted but many are trafficked with the compliance of family members who believe they are being offered a chance to better themselves and do not know that their children may be destined
for sexual exploitation. Families are often also coerced through a range of factors including physical threats, debt bondage or pressure from threats of voodoo/juju cults8. The vast majority of those trafficked for sexual purposes are girls but trafficking of boys is not unusual It is estimated that there are at any one time about 5,000 child sex workers in the UK, most of them trafficked into the
UK, and 75% of them girls (UNICEF, 2006c).

• Should Britain apologise for slavery?

(Picture by oneworld)
(Times - online 27/11/06)

• Blair to state personal sorrow at slave trade

(Times 0 online 27/11/06)



Works together with the centre providing accomodation, education, counselling and health care.
A poppy project spokeswoman said: "The centre has the potential to subvert traffickers using the UK as a destination country.

• Slavery Debate -20 March 2007

However, to return to the figures, 95 per cent. of such women are physically and/or sexually abused during their trafficking experience. Let me list some of the examples of suffering that were given to the researchers. Some were kicked while pregnant. Others were burned with cigarettes. One was choked with fire. Another had a gun held to her head. We simply cannot imagine what that must feel like, or the physical and psychological damage that those women endure on their journeys and at their destination in this and other countries.
(Mary Creagh MP 20/03/07)

Young girl working to pay her debts!


Many of the victims had been forced into the sex industry and had effectively been raped up to 30 times a day. Fears an influx of child prostitution in the wake of 2012 Olympics.
(23/03/07)

• Weekly Round Up Issue 180 Lilith Project

The Human Trafficking Centre in Sheffield was opened as an outcome of the first operation. Operation Pentameter 2 is being launched in partial fulfilment of the UK’s commitment to implement the Council of Europe Convention on Action against Trafficking in Human Beings, which the British government has signed but has yet to ratify.

(The Guardian, The Daily Mail, Amnesty International, 3-4 October 2007)

• BBC NEWS UK New crackdown on sex trafficking

It also led to the creation of the Human Trafficking Centre. Gloucestershire Chief Constable Dr Tim Brain said the new initiative would aim to gather ...

Human trafficking crackdown
UK crackdown by a new operation Pentameter2.

• Jacqui Smith on the current trafficking crackdown

Where trafficker victims may come from and the many routes gangs may use.

• Quick guide: Human trafficking

1. Human trafficking
2. Human Smuggling
3. International Trafficking
4. Internal/domestic Trafficking
5. Internally Displaced People
6. Trafficking Agent/Agency
7. Trafficked Persons
8. Victims of Trafficking
9. Recruitment
10. Country of Origin
11. Transit Country
12. Destination Country
13. Exploitation
14. Debt Bondage

• Trafficked children 'go missing'

A relate d link (Angus Crawford, Human Affairs reporter, BBC News)

(Picture by Iafn)

Children trafficked into the UK are being taken from local authority care to work as prostitutes or as child labour, a charity has warned.
Recent research by the government's Child Exploitation and Online Protection Centre (CEOP) found that out of 330 cases of children it believed to have been trafficked into the country, 183 were missing.
(Angus Crawford Home affairs reporter, BBC News 02/10/07)

• Shop a brothel - Mirror.co.uk

Home Secretary “Jacqui Smith“ makes a plea for the general public to be more aware of this form of exploitation after the Government warned that more than 4,000 women were being used as sex slaves across the UK.(04/10/07 Bob Roberts Deputy Political Editor)

• Sex trafficking victims rescued by police may face deportation ...

It also led to the creation of the Human Trafficking Centre in Sheffield. Ms Smith said human trafficking was a devastating crime: "Two hundred years after the abolition of slavery!


(Alan Travis, home affairs editor: The Guardian 04/10/07)

• We Will Haunt You Because You Do Not Want To See Us - Sex ...

The operation in Britain and Ireland has led to the creation of the Human Trafficking Centre. “Internal trafficking” is mentioned, in which people born in UK are bought and sold inland.


(The Burning Times : 04/10/07 Debs)
(Picture by Rob Cameron

Why is Jacqui Smith punishing the victims of sex crime?

I could hardly believe my ears when Jacqui Smith admitted that some victims will face deportation when they are rescued by the police, and added that she intended to crack down on traffickers rather than on the British men who createdemand for foreign sex slaves.

(Joan Smith: The Independent 07/10/07)
(Picture by cbcaisane)

• BBC - London - Abolition - Is slavery really over?

Three young boys bought into the UK and the last statement says it all!The circumstances in which they were brought to Britain and then according to their testimony abused by a series of carers are altogether more disturbing.

(27/12/07)

• http://www.youtube.com/watch?v=du1XrldPzn8

Video on sex and safety

• Newsquiz

This is a very sick person who has published had this rubbish published. If you try to move down the quiz you will see the type of questions he puts forward.
Is this what modern UK people find amusing?

Please offer your comments regarding this trash! (Teresa Mahon)

Viewpoints

Wikipedia has this statement amongst a large array of other statements concerning sexual exploitation and trafficking.

Although there is little evidence of state sponsored human trafficking, officials in many levels government have been implicated in helping to facilitate the trafficking in persons.

My thoughts regarding the human trafficking centre:

The “Human trafficking Centre” needs the government to offer extra resources to tackle the escalating problem of sexual slavery and of course other trafficking.

Organisations have obtained pleasing results, but a lot of political jargon and insufficient awareness by the general public have kept real success at bay.

This evil monopoly must be stopped and I feel that government, charities
and the human trafficking centre are failing to portray this practice as an epidemic, which is sweeping over the world with rapid ferocity and causing indescribable misery and pain.

The trafficking centre have a reasonable success rate, but fall short on many counts:

• Insufficient media coverage (UK)
• Public are not aware of the serious implications of such practices.
• A vast majority of the Public are naively unaware that they could be the family next door.
• I have never seen any posters of such malpractices. Although the centre for 2008 have stated that posters will be placed on buses and railways around Sheffield.
• House of Lords have not developed any strategies to assist organisations in their drive to stamp out these evil organisations.
• Brothels are legally permitted to have as many as three prostitutes. Therefore is the government condoning sexual slavery or are they checking the source of each member in each brothel/massage parlour around the country.
• Better education, child welfare, NHS, pensions is this from the money they obtain through such suffering or is the government discounting the thousands of people who are involved as victims of this trade.
• Personally I feel it is all a bit if a sham. Animals exported to countries alive to be used for meat or other purposes were televised, together with marches and hundreds of campaigns and yet human beings are experiencing worse conditions with beatings, rape, mutilation to name but a few and yet the public have not been informed.
• The centre has tipped a piece of the iceberg.
• Thousands of children go missing every year some of which are not missed.
• Social services, carers, foster families none of these are given sufficient training or funding to be successful in general UK administration, so what chance have these children to survive such torture.

Until these issues are met, I feel that the plight of child prostitution can only get worse to the detriment of society, health, economic issues and moral codes.

I say to the UK wakeup – the public do not realise that the next child could be theirs irrespective of their material gains.

This campaign is typically English, in order to highlight the works of these gangs all type of media need to be used such as posters, videos, TV coverage, radio.

It needs to be more explicit (driving campaigns, mobile phones possess much more shock treatment).

There is no originality for this campaign, problems would be halved if the organisations and the governments communicated and agreed on a course of action.

United Kingdom at the moment for this issue are far from being united!